Texas Longhorns head football coach Steve Sarkisian laid out the motto for the team heading into the 2023 season – “Embrace the hate.”
He said earlier this month that it was his team’s mission to make their final season in the Big 12 Conference one to remember. He talked about how the team had a “John Wick mentality.”
“I think that they’ve kind of assumed this mentality of, ‘Embrace the hate.’ We get it. We’re the University of Texas, we get it. This is our last year in the Big 12,” he said, via ESPN.